Author Danielle Ciarlante

Danielle Ciarlante

Danielle leads the Global Social and Influencer Strategy for the Bacardi Limited portfolio within the NY office of OMD Word, OMD's social consultancy. She started her career in media defining communication strategies within the pharmaceutical industry (Eli Lilly). While on the team she began piloting hybrid media plan development, leading from communication strategy to execution for campaigns across multiple media channels. Danielle also has worked extensively within the entertainment category (Warner Bros.) managing digital theatrical campaigns across the US market. Prior to joining the global Bacardi Limited team in 2016, she was concentrated within retail (H&M/PUMA) governing cross channel advertising campaigns, further developing the brands’ global social, digital, and print activations.