OMD FWD w/c 11th December

Hello and welcome to your weekly FWD. This week, YouTube joins the ‘stories’ bandwagon, allowing users to post Snapchat-like videos on their channels. Meanwhile, Instagram is testing a stand-alone messaging app that will replace the current inbox. Good news for brands and celebrities as you can now save your Instagram stories on your profile and Twitter’s new 280-character limit drives higher engagement rates. Prepare to start shopping from the comfort of your car’s Marketplace as research finds that voice search has a positive impact on sales and Amazon’s Alexa users buy more. Lastly, rumour has it that Apple is in the process of acquiring Shazam to step up its game in music services.

HEADLINES

INSIGHTS

COOL

DEEP READS

And finally…prepare to cuddle up with a huggable spoonbot

Another call for stories, we love it when you get involved! If you find anything interesting, please share using #OMDFWD

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