OMD FWD w/c 11th June

Hello and welcome to your weekly FWD.

Things are heating up this week – and not only on our thermostats – as the FIFA World Cup kicks off. Victory, defeat and stellar performances are sure to be the chat of the office (if you can pull yourself away from Love Island) – so get yourself acquainted early with The 13 Greatest World Cup Goals ever scored.

Following a deal with the Premier League, Amazon is getting serious about streaming live sports. It’s an opportunity to broadcast major events like the Premier League or the U.S. Open tennis championships that ‘will help Amazon prove to rights holders that it has the reach and the monetization credentials to contend with traditional broadcasters’. Also jumping on the bandwagon is Beats by Dr. Dre who have enlisted Guy Ritchie to direct a ‘mix-tape’ of athletes’ journeys. Your last bit of football fever could well come from the Adidas World Cup ad which is brimming to the roof with famous creators. Let the games begin.

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