OMD FWD w/c 13th November

Hello and welcome to this week’s edition of OMD FWD. With the big Christmas TV ads released over the last week (including the hotly anticipated John Lewis advert by MG OMD), the festive season is well and truly upon us. This week, Apple teaches people around the world to code with their “Everyone Can Code” initiative. For those that don’t fancy staying in to code, there is good news for nightlife lovers as Facebook relaunches their Events app as Facebook Local, adding bars, food, and nearby attractions.

In retail, Black Friday is around the corner but will sales overtake those from China’s Singles’ Day? Alibaba, the e-commerce Chinese giant, reported over $25.3 billion in sales last weekend as retailers competed for a share of consumer spending. This start-up is making augmented-reality glasses to help the blind see again.

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While you wait for next week’s FWD (and Christmas!), check out the best tech toys of 2017. As ever, please tag and share anything you spot with #OMDFWD

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