OMD FWD w/c 15th January

Hello and welcome to your post-CES edition of FWD. L’Oréal presented a wearable battery-free electronic UV sensor, and the WWE and NextVR are partnering to bring wrestling to your headset. Facebook cuts the clutter in newsfeeds to help users have more active and meaningful social interactions. Whilst this means organic reach on Facebook will decrease, the company is also testing a new section inside its app for local news, events and announcements. Amazon takes advantage of bringing in new ad tech tools for publishers and is launching its Transparent Ad Marketplace in Europe. If you missed out on CES, don’t worry, you can still catch up on the key trends and biggest developments from the exhibition by heading over to the OMD EMEA blog. Experts from across OMD have captured the biggest revolutions and evolutions of the week.

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Another call for stories, we love it when you get involved! If you find anything interesting, please share using #OMDFWD.

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