OMD FWD w/c 16th July

Hello and welcome to your weekly FWD.

With France crowned the winners of the FIFA World Cup after a nail biting tournament, we turn our attention from the pitch back to business. For Omnicom this means the launch of Omni – our marketing and insights platform. “Until now, the idea of mass personalisation was more of an aspiration than a reality – Omni changes that. This is precision marketing at scale and in action. And the new platform can be leveraged by all Omnicom clients across multiple disciplines.”

AI is also hot on everyone’s lips, as new research reveals that personal touch trumps AI in the workplace. Apparently, the majority of us would rather talk to a real person over a machine when it comes to workplace issues. If you’re looking to win a complex first-person multiplayer video game however – AI might be your ticket – and with children as young as one interacting with voice activation, it’s easy to see why we’re so taken with this tech.

HEADLINES

  • One for all of us: Omnicom Media Group launches marketing and insights platform ‘Omni’
  • Pinterest adds a chat tool for collaborative planning boards
  • Experts say ICO’s fine to Facebook signals seriousness of its GDPR enforcement

INSIGHTS

COOL

DEEP READS

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