OMD FWD w/c 18th September

Hello and welcome to the latest edition of FWD. It’s been an exciting, and busy week for Apple as they launched the iPhone 8, iPhone X, an updated Smartwatch and the new ARKit. Talking of new technology, whilst Amazon’s Alexa Shop Assistant directs you to the right aisle and answers product questions, Facebook are hot on their heels quietly building their own voice assistant.

With online video consumption on the rise, research finds that six in ten European retail brands are already offering ‘TV-like’ online video experiences and are also on their way to becoming a media company. Lastly, say bye to auto-play videos with audio on Chrome, and prepare to share Instagram stories on your Facebook feed.

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