OMD FWD w/c 19th February

Hello and welcome to the penultimate February FWD. With GDPR ever looming we look at how companies are gaining consumer consent (and in some cases not) to use their data. Facebook dominated headlines over the last week being on the receiving end of a user-privacy ruling in Germany, which they followed up – brazenly – with a marketing push of an in-app VPN and rounded off with a bold PR offensive (on Twitter no-less). Never a dull moment.

Facebook was not the only company that was put under the magnifying glass. Location based fitness tracking app Strava released an interactive “Global Heat Map” revealing sensitive information about the location and movements of servicemen and woman in Iraq, Syria and other conflict zones.

It ponders the question – how much information are you willing to share?

On that note if you see anything FWD worthy in the week ahead please share using #OMDFWD.

HEADLINES

  • Something to consider while you’re wrangling your weekly reports: someone made a 3D game engine in Microsoft Excel using nothing but formulas.
  • New Google Trends. With added real-time. Catch the wave.
  • With ePrivacy set to follow hot on the heels of GDPR major German publishing groups and non-publisher partners are looking to login collectives to protect advertising revenue.
  • Announced last June last Thursday was the day that Chrome starts removing ads from sites that do not follow the Better Ads Standards. Here’s how it works.

INSIGHTS

COOL

  • With most manufacturers focusing on better hardware and title exclusivity in the never-ending console arms race Nintendo does the most Nintendo thing ever debuting a combination of cardboard, rubber bands, IKEA-esque DIY, and augmented reality titled LABO.
  • Quite a few people are building a new internet. No, seriously.
  • $2 million in treasure yet to be found. Here’s a link to the map and clues. Have at it.

DEEP READ

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