OMD FWD w/c 20th November

Hello and welcome to your weekly FWD. This week we have seen many changes in the social media world. First up, Facebook is testing an Explore Feed that will push non-promoted posts out of your Newsfeed. Say hello to the ‘Jumanji’ VR experiences on Newsfeed, but prepare not to press ‘like’ after Facebook’s decision to put the Like button, and annoying Farmville invites, to sleep. Twitter is preparing for a “tweetstorm” feature, offering users to compose their stories with the click of one “Tweet All” button.

Hail Spotify as they bolster their ecommerce offering, allowing listeners to purchase makeup through the platform. A smart move with Black Friday just around the corner and estimates that 40% of Christmas sales will be purchased during the sales. Doritos and Xbox also partnered this week to re-create classic gaming levels in the physical world, a world where gaming influencers have to compete against each other. Shout out to our PepsiCo teams for this awesome campaign!

HEADLINES

  • Facebook trials a second ‘explore’ newsfeed, aimed showcasing wider content that isn’t determined by historical preferences and friends’ posts. It’s pushing non-promoted posts further to the back as a result
  • Introducing the Twitter Tweetstorm function
  • Ever wanted to buy cosmetics via Spotify? Well, you can

 INSIGHTS

  • Black Friday is anticipated to take an even bigger slice of the total consumer Christmas coffers
  • The role of Google visibility and success in the Retail category
  • Where did all those Farmville invitations go on social? An insight into how Facebook has phased out invites and likes

COOL

  • Doritos and Xbox partner to re-create classic gaming levels in the physical world, a world where gaming influencers have to compete against each other
  • For the upcoming Jumanji release, Facebook test its VR credentials in the newsfeed, for users to explore all manner of things
  • Thanks to Boston Dynamics, robots are officially suppler and athletic than myself

DEEP READS

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