Hello and welcome to your weekly FWD,
Transparency is the word of the week as consumers demand to know more about the use and storage of their personal data. Facebook is countering paid-for political messaging in the UK by requiring politicians to verify their identity using a driver’s license. Fitting, in light of their most recent hire, former UK deputy prime minister Nick Clegg as VP – global affairs and communications. In a post on Facebook announcing his new job, Nick touched on “the privacy of the individual; the integrity of our democratic process; the tensions between local cultures and the global internet; the balance between free speech and prohibited content and the power and concerns around artificial intelligence”.
Hold onto your credit cards, there’s now even easier ways to make purchases online. YouTube is partnering with Eventbrite to sell concert tickets on music videos. You can now see listings for live music performances across the U.S. when watching YouTube Official Artist Channels, and with mobile ad spending to surpass all traditional media by 2020, it’s no wonder we’re finding it problematic to part with our palm sized pals.
- YouTube has launched an integrated partnership with Eventbrite which allows fans to buy tickets directly from music videos on YouTube
- Not only has Facebook hired Nick Clegg, Britain’s former Deputy Prime Minister to head up ‘global policy and comms’ but they are now also asking for ID verification from any political parties and politicians before allowing them to advertise across the Facebook ecosystem, to deliver more political transparency for users
- Facebook are also improving transparency for users by making it clearer where brands are working with other brands or influencers as well as shutting down low quality ads with ‘click bait’ copy in the posts
- One of Facebook’s biggest publishers UniLad got shut down 3 weeks ago and then this week bought by its biggest rival Ladbible
- Consumers still do not trust bots yet brands are still using them in communications – what else can brands do to build that trust?
- Millennials vote Netflix the coolest brand in the UK 2018
- Mobile ad spend is now speculated to surpass all traditional media spend by 2020
- A huge Chinese gaming company Tencent is using AI for good by using facial recognition technology to unearth underage children playing unsuitable games
- Amazon patents a new Alexa feature that knows when you’re ill and offers you medicine
- A group of activists are hacking together to give refugee camps WIFI across Europe and America
- The first robot appears at UK Parliamentary meeting to talk about the future of AI in education
- Everything you need to know about China’s thriving tech market and emerging trends
- Listen to this podcast on a blockchain start up and Amazon’s hunt for the perfect second home
- How social became strategic for airline KLM
- Quantum computers will soon make our current encryption redundant
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