OMD FWD w/c 23rd July

Hello and welcome to your weekly FWD.

If either the extreme heat or crippling cold is causing you to retreat indoors and spend more time online, perhaps you were one of the Amazon Prime Day users who caused the website to crash – contributing to the ‘monster’ it created. Ofcom reveals that we’re now paying for more subscription-based services than traditional paid TV services.

With data protection and freedom of information still at the forefront of our minds (think Crimson Hexagon’s collection and sharing of user data via Facebook) it’s now more vital than ever that brands build trust into the consumer experience. 90% of millennials will buy from a brand if they trust the brand’s environmental and social or business practices, and 95% of those will recommend the products to other people. Actions really do speak louder than words.


  • Amazon Prime Day was so popular that the site crashed due to surges in website traffic which goes to show the increase in prime membership year on year
  • Facebook, Google, Twitter and Microsoft are part of the Data Transfer Project
  • UK Print titles unite to challenge duopoly with the launch of the Ozone Project reaching 93.6% of the UK adult online population
  • Hyundai allows users to book a test drive via Amazon Showroom


  • Ofcom published the Media Nations report packed with fascinating media insights such as the UK’s 16-34 year old population watches an average of 59 minutes of YouTube per day on a non-TV device
  • Voice search continues to grow with new figures showing a billion voice search queries a month and over the next five years with smart speaker homes rising from 13% now to 55% of households by 2022
  • WFA report shows brands plan to significantly increase spend with Influencers


  • Google launches Move Mirror an AI that lets you explore pictures by moving around
  • Netflix releases Recomoji, a really engaging way to get recommendations via Facebook messenger using just emojis
  • Chompers, a voice activated Alexa podcast to brush your teeth too, perfect for children and adults
  • KFC livestreamed four hours’ worth of cats climbing on Colonel Saunders and 700,000 people tuned in


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