OMD FWD w/c 25th October

Hello and welcome to this week’s edition of OMD FWD. This week brands and tech companies have been challenging our social conscience, with Burger King releasing a powerful PSA tackling bullying and Will Ferrell starring in a campaign to show how much mobile phones are interrupting family time (probably because 81% of kids are busy Snapchatting at parties!). Facebook also announced it has purchased an app, TBH, which encourages teenagers to compliment each other.

HEADLINES

  • The IAB created the digital ad ‘gold standard aimed to improve the quality of digital advertising, with major players such as Google, The Guardian and News UK pledging their commitment in an open letter
  • Friends can now track your whereabouts in real time on WhatsApp
  • Plenty of updates from Facebook, including their recent purchase of the app TBH which encourages teenagers to compliment each other, the launch of Explore Feed on desktop to help improve organic reach, self-destructing status updates and In-App Purchases for Instant Games
  • Snapchat and NBC Universal are partnering together to deliver original content as they go up against the likes of Amazon and Netflix  

INSIGHTS

  • For those of you who like stats, Activate’s Michael Wolf presents a wealth of insights for tech and media
  • The IAB reports that online video overtakes spends in banner advertising for the first time
  • Thought Snapchat usage would be the same at a football game as a party? Think again, as the most popular places are revealed

COOL

  • Burger King’s social experiment highlights the problem of teen bullying
  • Funny man Will Ferrell shows just how much mobile phones are interrupting family time
  • Spotify announces their new program Rise to promote new artists

DEEP READS

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