Hello and welcome to your weekly FWD.
At the centre of attention and creating (over) hype this week was the ‘weirdest event in internet history’ – the battle of the YouTubers, KSI and Logan Paul. Although, no one should be surprised that it was hijacked by pirates on Twitch. With YouTube charging $10USD to tune into the match, Twitch brought the game to the masses and indeed, ashore.
Advertising regulation was also full on, with Facebook removing 5,000 ad targeting options in a bid to prevent discrimination. “While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important. This includes limiting the ability for advertisers to exclude audiences that relate to attributes such as ethnicity or religion.” YouTube are also jumping on board with more non-skippable ads offered to advertisers. With more on the market being directed at larger catchments, how does this impact targeted marketing and segmented audiences?
- Facebook removes 5000 ad targeting options to guard against discrimination and is adding a pixel to Groups sparking a resurgence in advocacy and the importance of ‘most engaged users’
- YouTube offers more partners the option of running non-skippables on their channels
- LinkedIn has opened its platform and (anonymised) data up to the academic research community, what could possibly go wrong?
- Using the power of those around you, Ad tech firm launches ‘relationship targeting’ to influence consumers through friends and family
- People are still using Flipboard! It’s actually adding users
- New blog from Google charts the usage patterns of voice use through the day
- What Google learnt from running ads for a made-up pizza company ‘Doctor Fork’
- People spent 85 billion hours in WhatsApp in the past 3 months
- How you will actually use AR in the home
- Retelling stories in Stories. New York Public Library are bringing classic literature to the Instagram format
- Google’s new light search Go can now read you articles and web pages
- As Disney reveals the name of its Netflix challenger, Variety charts the streaming strategies being employed by all the key players
- How the business community are viewing GDPR’s effect on advertising whilst this survey finds that the public feel no better about the sensitivity of their data three months after the introduction of the legislation
- Looking at a chatbot strategy that goes beyond customer service
- Say hello to the term ‘unship hate’. A look inside the monumental task that is moderating Facebook
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