OMD FWD w/c 28th August

Hello and welcome to your weekly FWD.

At the centre of attention and creating (over) hype this week was the ‘weirdest event in internet history’ – the battle of the YouTubers, KSI and Logan Paul. Although, no one should be surprised that it was hijacked by pirates on Twitch. With YouTube charging $10USD to tune into the match, Twitch brought the game to the masses and indeed, ashore.

Advertising regulation was also full on, with Facebook removing 5,000 ad targeting options in a bid to prevent discrimination. “While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important. This includes limiting the ability for advertisers to exclude audiences that relate to attributes such as ethnicity or religion.” YouTube are also jumping on board with more non-skippable ads offered to advertisers. With more on the market being directed at larger catchments, how does this impact targeted marketing and segmented audiences?





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