OMD FWD w/c 5th February

Hello and welcome to your weekly FWD. Earlier this week was one of the biggest night’s in the advertising calendar…Super Bowl Sunday! The Philadelphia Eagles were not the only ones who were victorious, as OMD USA teamed up with tech company Influential to debut the OMD I-Score helping clients find smart, strategic Super Bowl influencers. YouTube introduced real-time bidding to attract Super Bowl advertisers in the short-term closing the gap between digital and TV advertising. AI also won big, perfectly predicting the outcome of the game…but what does that mean for the future of the betting industry?

Find out more about how OMD USA are making waves in influencer marketing, as Social Director Kerry Perse talks follower numbers and valuing authenticity not just reach.

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OMD USA’s Kerry Perse talks about follower numbers and trust in influencer marketing in this Q&A

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