OMD FWD w/c 5th November

Hello and welcome to your weekly FWD,

Never ones to stay still for long, Apple has been rolling out updated products at an event in New York earlier this week. Along with some impressive new features comes a heftier price tag and analysts wonder whether the public will continue to open their wallets. Conversely, reports indicate that thesmartphone biz is taking a nosedive. After estimating that year-on-year sales fell 8% worldwide in Q3 this year, Strategy Analytics has declared that the handset segment is “effectively in a recession”. Have we finally reached peak tech?

Ads seem to be creeping into every faction of our online lives of late. Google matches with Tinder as they partner to generate programmatic ads – and no, you can’t swipe left on these ones. Pinterest’s new Promoted Carousel ads display swipable images in a bid to increase in-platform sales. Finally, in a move that goes against WhatsApp’s founders’ wishes, Facebook is set to squeeze ads on to the messaging app within the status function. On your marks, get set, go! to a new generation of advertisement visibility.

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