OMD FWD w/c 9th April

Hello and welcome to your weekly FWD. Following the Cambridge Analytica fiasco, this week saw social media giants such as Facebook, Instagram and Twitter reviewing their privacy standards with Facebook releasing a new and efficient way of removing connected apps from user’s accounts. For those of you who ever regret sending a Facebook message you will be pleased to know that Messenger is following in the footsteps of WhatsApp and will add an ‘unsend’ feature. OMD EMEA’s Head of Social Charles-Henry Ruyant comments on how brands should approach Facebook’s 2018 changes.

As mentioned last week, Spotify went public and this week made the headlines with a bullish initial valuation from the Spotify IPO, with some positive news for the tech company despite the challenging climate for tech companies.

HEADLINES

INSIGHTS

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DEEP READS

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