Hello and welcome to another weekly dose of OMD FWD, where we’ve heard WhatsApp are now working closely with fashion brands following a few successes, particularity in India. 90% of time spent on mobile is through social apps rather than retail, so there’s certainly an incentive there.
Meanwhile, Twitter has seen ad revenues fall for the first time since going public, struggling with competition from the likes of Snapchat and Instagram, despite Trump’s public use of the app. Trying to always keep ahead, Twitter has announced new safety tools to help their brands. Elsewhere there’s a suggestion that our future could see the end of privacy as we know it with advances in computer vision and AI. Read, learn and share.
- Pinterest has launched a number of new visual discovery tools including ‘LENS’ a visual Shazam for everything
- Twitter’s ad revenues have cooled but they are on the front foot, announcing new safety tools to help brands
- YouTube opens live streaming capability for those with 10K+ subs and rolls out Super Chat, a monetisation tool for YouTuber Q&As
- How fashion brands are using Whatsapp
- Social video influences purchase intent, with nearly half of those surveyed saying they actually made a purchase after watching a branded video
- Stutters for VR as statistics suggest only 8% of brands will use VR this year and Facebook closes some VR trial stations in Best Buy due to lack of interest
- Dominos launches a wedding registry (and accompanying Pinterest presence) for couples ‘Passionate about Pizza’
- The social launch of the new 24 show #24Legacy, including the rather scary prospect of setting Alexa to wake you up to the sounds of the show
- London Pride ran a real time, live web-cam, weather-based promotion. If it starts raining on camera and you can tweet them and they’ll give you a free pint #WhenItRainsItPours
- A ‘deep watch’ from Scot Galloway on Winners and Losers
- How driverless cars could speed our way to the end of privacy
- What the launch of influencer networks from traditional media brands could mean for advertisers
- BONUS: The UK Cabinet Office and Government Digital Service (GDS) have published the Government Transformation Strategy 2017 to 2020, available HERE
As always share anything interesting you find using the hashtag #OMDFWD