OMD, part of Omnicom Media Group, has today pledged a commitment to add disability to its business agenda by becoming members of global movement, The Valuable 500, which is spearheaded by award-winning activist, social entrepreneur and Binc founder Caroline Casey.
OMD, the world’s largest media network, is making strides in putting inclusivity at the forefront of its recruitment strategy. The agency believes that by being the first media agency network to sign a commitment to The Valuable 500, it can continue to raise awareness and strive to ensure an open and inclusive workforce that accurately reflects the cities employees live in and the consumers clients are speaking to.
OMD’s journey towards building a more open and inclusive culture means focusing on areas of under-representation of which disability is one such area. OMD EMEA is one of the first regions to tangibly address this by joining the Government’s Disability Confident Scheme and gaining Disability Confident Committed level 1 accreditation. This means that OMD EMEA has committed to;
- Using social media, the company website and other portals to enable people to access vacancies more easily and apply in a manner that fits their needs.
- Offering work experience and internships to provide everybody with opportunities within OMD EMEA.
- Continuing to deliver unconscious bias awareness training to help eliminate bias and to raise awareness within the agency.
- Empowering under-represented groups to speak openly about their accomplishments and educate fellow employees across the network.
OMD Worldwide CEO, Florian Adamski, says; “By signing to the Valuable 500, OMD pledges to use our reach as the world’s largest media network, to ensure that all of our offices across the world are offering opportunities for anyone to join OMD. By looking at new way’s applicants can approach us and by being flexible in the interview process, we hope to continue to see diverse talent joining OMD at every entry point”.
OMD EMEA CEO, Guys Marks, says; “As a member of Omnicom’s Open DisAbility UK + Allies committee, I am committed to ensuring we continue to offer opportunities to anyone who wants to join OMD EMEA. We are continually looking at how we can improve our ways of working through flexible and agile working policies, recruiting through partners actively committed to promoting diversity and educating and celebrating the faiths and variety of the 40+ nationalities we have at our head office in London. A more inclusive agency is a better agency, both for employees and clients”.
Caroline Casey, Founder of The Valuable 500 says, “The advertising and media industry has the power to give visibility to those who are frequently underrepresented throughout business, society and culture. People with disabilities make up 15% of the global population yet are routinely left out. It is fantastic that OMD, the world’s largest media network, has joined The Valuable 500 and has committed to addressing disability inclusion at board level; when business leads society follows. I encourage other businesses in the sector to follow OMD’s lead and help create a world where everyone is included.”
The Valuable 500 is calling for 500 of the most influential business leaders and their brands to ignite systemic change, by unlocking the value of the 1.3 billion people living with disabilities around the world.