OMD has topped the nominations for this year’s M&M Global Awards, ahead of GroupM’s MediaCom and MEC.
The M&M Global Awards, now in its twenty-seventh year, celebrates the best multi-market media campaigns from around the world.
This year’s shortlist is headed by OMD, with 35 nominations across 16 categories. There is a total of 119 shortlists coming from the M&M Global Awards, OMD making up 29% of the overall tally (an 8% lead over the next agency, MediaCom).
Seven new categories were introduced to this year’s awards. These include Best Multiplatform Campaign, Best Use of an Influencer, Innovative Use of a Publishing Platform, Best Creative Use of Technology, Best International Growth Strategy, B2C Campaign of the Year and The Talent Award, reflecting the ever-changing and multifaceted global media landscape. We are, therefore, incredibly proud to be shortlisted in all but two categories , reflecting OMD’s leading position in delivering marketing performance for our clients.
OMD’s M&M Global Awards shortlist 2016:
Category |
Title |
Advertiser/Brand |
|
B2B Campaign of the Year |
HPE: Accelerating progress through technology |
Hewlett Packard Enterprise |
|
Best Communications Strategy |
WATCH IT: THE CLASSIC DISNEY VILLAINS HAVE EVIL KIDS! |
Disney Descendants |
|
|
Why just see a campaign when you can feel it! |
Inside Out |
|
Best Engagement Strategy |
Digitalisation Now! |
Cisco |
|
|
Virtually Dead |
HTC Vive |
|
Best Local Execution of a Global Brand |
Being Bryce Harper: A Virtual Reality Experience |
Gatorade |
|
|
London Community Noticeboard |
|
|
|
Pepsi + EMPIRE Partnership |
TM Pepsi |
|
|
Red Cups: Let The Season Begin |
Red Cups |
|
Best Partnership Award |
A Monster Deal – Hotel Transylvania 2 & Goosebumps |
Sony |
|
|
PC Does Whaaat?! |
Dell, HP, Intel, Lenovo, Microsoft |
|
|
Virtually Dead |
HTC Vive |
|
Best Targeted Campaign |
Avenger’s Hero Up |
Marvel’s Avengers |
|
|
Nissan #GetMilanExcited UCL 360 |
Nissan |
|
|
The Force is strong and excellent at targeting campaigns! |
Star Wars The Force Awakens |
|
Best Use of Content |
Explore Canada |
Destination Canada |
|
Best Use of Social Media |
#helloworldrelay |
helloworld |
|
Best Use of Video |
Explore Canada |
Destination Canada |
|
|
The name’s chat, Snapchat |
Sony |
|
NEW Best Creative Use of Technology |
Virtually Dead |
HTC Vive |
|
NEW Best International Growth Strategy |
Explore Canada |
Destination Canada |
|
|
Infiniti EMEA Q30 Launch |
Q30 |
|
NEW Best Multiplatform Campaign |
Stop Clicking Around |
Hilton Worldwide Portfolio |
|
|
Uncharted 4: A Thief’s End |
PlayStation |
|
NEW Innovative Use of Publishing Platform |
The name’s chat, Snapchat |
Sony |
|
|
The Piggies get Goosebumps! |
Sony |
|
The International Effectiveness Award |
Avenger’s Hero Up |
Marvel’s Avengers |
|
|
M9 One Launch |
HTC |
|
|
PC Does Whaaat?! |
Dell, HP, Intel, Lenovo, Microsoft |
|
|
Uncharted 4: A Thief’s End |
PlayStation |
|
The Smart Use of Data Award |
Explore Canada |
Destination Canada |
|
|
M9 One Launch |
HTC |
|
The Talent Award |
Battle of Brains |
Image, Employer Branding |
|
|
FastForward |
OMD |
|
|
International Ninjas |
OMD |
The shortlist will be judged by a prestigious jury that includes C-suite executives from Diageo, Hiscox, Jaguar Land Rover, MasterCard, Toyota and Unilever, as well as experts from media owners, agencies and independents.
The winners will be announced at the M&M Global Awards gala dinner event on the evening of 8 September 2016. In the meantime, you can find the full shortlist here.
