OMD has brokered a new partnership between leading cashback company Quidco and LGBT publication Attitude launch a digital fashion campaign timed to coincide with London Fashion week.
The campaign, which launched on Wednesday 14th September, has been designed around product rich content and is intended to drive awareness of the variety of fashion retailers now available on Quidco’s platform, enabled by Attitude’s reach to LGBT+ audiences and their allies across the UK. Through editorial, display, social media and outreach, the campaign provides a new way for Attitude’s readers to get the catwalk look for less by earning cashback through Quidco’s platform.
OMD is always looking for new ways to connect their clients with the right audience in digital environments. OMD chose Attitude magazine due to its strong affinity with fashion and strong engagement with its social channels, including its audience of 770,000 Facebook fans and an online readership of 2 million uniques per month.
Attitude has seen 30% year-on-year growth across its digital platforms by focusing on the topics that most matter to their readers and by featuring headline-grabbing covers such as Prince William and, most recently, fashion icon Naomi Campbell.
“Attitude is really excited to be working with OMD on our first ever partnership campaign with Quidco. We’re delighted that they have recognised the reach of the Attitude digital and social platforms. We are looking forward to delivering a successful campaign together, the first of many”.
Mike Buckley, Managing Director, Attitude Media Ltd.
‘”Quidco is always testing new ways to reach members and highlight the constantly evolving retailer offering on-site. We recognise the value in building deeper relationships through content that not only highlight our value proposition but also offers real value to the end readers”.
Nic Wenn, Chief Marketing Officer – Maple Syrup Media
“OMD is always seeking out strong partnerships to build value for our clients and innovate in the digital space. We are very excited to be working with Attitude Media”.
Colin Day, Head of Site Optimisation, OMD EMEA